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80-year-old firm boosts competitiveness

The managing director of Prince William Pottery has praised the impact that a Texart RT-640 dye-sublimation printer from Roland DG has had on the competitiveness of the business.

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Prince William Pottery’s new Roland DG Texart RT-640 helps it create its printed mugs

Peter Sanders, the grandson of Ray Sanders who founded the company in 1937, says the company purchased a Soljet Pro 4 XF-640 in 2009 to support growing demand. Wanting to increase productivity even further, the company then invested in the Texart, with positive results.

Sanders says: “Roland DG’s reputation preceded them, and I had heard great things about the company before we bought our first machine from one of their dealers, Quality Print Services. I was pleased with the performance of the machine from the very beginning, as well as the excellent customer service we received.

We use Roland DG Texart inks alongside the RT-640 to ensure maximum efficiency and quality when producing our products


“We use Roland DG Texart inks alongside the RT-640 to ensure maximum efficiency and quality when producing our products. The Texart inks are so cost-effective that whereas we were previously spending around £8000 on ink each year, our ink costs are a fraction of that amount now.

“As well as impressive savings, we can be confident that our Roland DG machine and ink combination delivers sharp detail and consistent vibrant colours from one product to the next.”

Prince William Pottery started out as a wholesale glass and china distribution business, later to evolve with the market to become a ceramic print business. The company now specialises in high-quality printed mugs.

Now with two Roland DG machines at its disposal, the company has growth aspirations in the form of a new warehouse and a larger product range in the future.



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