Grafenia broadens its range with new acquisition
Manchester-based design and print outfit Grafenia has swooped into Merseyside to acquire Liverpool’s ADD Signs in a bid to broaden its portfolio.
Friday, 20 Jan 2017 09:28 GMT
Grafenia has a number of sub-divisions, including Template Cloud and Nettl
The Trafford Park company said it is pleased to be working with the owner of ADD Signs Mark Eccleston, which will continue to lead the workforce at the sign company as part of Grafenia.
Peter Gunning, chief executive of Grafenia says: “After working on projects with Mark and his team for several years, we are delighted to welcome them to the Grafenia family. We have ambitious plans for making signs a bigger part of our offering and are excited that Mark shares our vision.”
“We aim to replicate this model across the country, so as to provide a local survey, specialist onsite installation and enable signs to be offered through our Nettl network, encouraging these types of business to contact him.”
Gunning adds: “We want to use ADD’s know-how to extend our offering further into the sign sector and help our Nettl and printing.com partners sell more to clients.
We’ll use ADD’s skills to merchandise a range of sign products to sell nationally though our network”
“We’ll use ADD’s skills to merchandise a range of sign products to sell nationally though our network. And we plan to give partners on Merseyside access to our manufacturing and installation services.”
Grafenia supplies a range of expo and point-of-sale signage products through Nettl and printing.com partners and expanded into the soft signage market last year.
The firm says the acquisition of ADD Signs provides the business with expertise in designing, manufacturing and installing a wide range of vehicle graphics and building signs.
According to the Manchester Evening News, the company is keen to further expand in the region.
Last year, ADD Signs had a turnover was approximately £375,000. In Grafenia’s company report in 2016, the group had a turnover of more than £10m, but after restructuring and other costs, made a profit of around £360,000.
