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Boss Dog digs up new productivity

It is an age-old problem, you establish a company, work very hard, establish your brand, and then when things go well, you run out of capacity.

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Cool customers: Boss Dog offers ‘pure bred’ wraps, now printed on a Roland XR-640

This has been the experience of vehicle wrap specialist Boss Dog, which after pushing its veteran Roland VersaCAMM VS-640 to the limit has revealed an investment in a new high-end piece of wide-format kit to supplement this workhorse.

Luca Cabano, owner and founder of Boss Dog, reveals what stimulated his capital investment: “We needed something that could offer us quality, as we pride ourselves in offering high quality wraps, but the printer we invested in had to offer us speed as well, we feel the XR-640 offers this. 
Looking to the future we have exciting things planned for the printer. But one of the coolest jobs so far is wrapping five taxi’s cabs for ITV’s Thunderbirds TV show

“Historically we have used Roland, so we know the RIP software and we feel comfortable with running Roland machines. The XR-640 offers us quality and reliability, which is the comfort we need in our business to complete our ever-increasing work load.”

Cabano explains that he has built the firm’s reputation on providing high-end wraps that often require highly-complex designs, and hence needed technology that could underpin this ethos.

He adds: “Looking to the future we have exciting things planned for the printer. But one of the coolest jobs so far is wrapping five taxi’s cabs for ITV’s Thunderbirds TV show, we have also wrapped a Jeep for Chelsea Football player David Luiz which can be seen on our Instagram.”


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