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MTEX boosts sampling, R&D at Soyang Europe

Soyang Europe has revealed that its investment in an MTEX Blue dye sublimation printer has allowed it to significantly increase its sample production and testing, which has in turn improved its overall service offering

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Soyang Europe sales director Andrew Simmons alongside the firm’s new MTEX Blue dye sublimation printer

The direct-to-polyester printer, which works alongside Soyang’s R&D portfolio of solvent and latex machines, features in-line fixation, which the manufacturer says results in output that is ready to sew and install.

Mark Mashiter, managing director at Soyang Europe, comments: “The MTEX Blue dye sub printer has allowed our sales team to demonstrate to customers what a printed fabric looks and feels like, rather than simply supplying an unprinted swatch—much to our and their benefit.

“Having in-house print capabilities also gives us the means to test new products before bringing them to market.

The MTEX Blue dye sub printer has allowed our sales team to demonstrate to customers what a printed fabric looks and feels like, rather than simply supplying an unprinted swatch—much to our and their benefit

“Equally, we’re able to assist customers in the field with any technical enquiries—having ‘industry standard’ printers and inks means it’s possible for us to offer an extra layer of support for companies by using similar machines to theirs.”

Stephen Woodall, national sales manager textiles and apparel at Hybrid Services, the exclusive UK and Irish distributor for MTEX, adds: “Soyang Europe’s investment in the MTEX Blue very much underlines the printer’s capabilities – we’re hugely impressed with the output we’ve seen on their range of fabrics already and we’re confident it will prove an invaluable tool for sampling and quality control.”

This is just another example of how much of an impact a new piece of kit can have on a business.
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