Soyang: From credit cards to every surface covered
In a journey that has taken the firm from ground zero to a 6,500sq m purpose built warehousing facility in Lancashire, specialist sign-making materials supplier Soyang is celebrating a decade in business and an ever expanding portfolio of products and services.
Tuesday, 28 Jul 2015 10:52 GMT
The team at Soyang, which is celebrating ten years in business and a boom in demand for its product portfolio that includes specialist media such as durable floor graphics vinyl
“Our first three containers of material were paid for on credit card, but within twelve months we had to take on extra warehousing space and shortly after relocated to a 1,580sq m warehouse in Bury to deal with the demand,” says managing director, Mark Mashiter, who formed the company with an original team of four staff.
After ensuring its core ‘So’ product ranges were firmly established in an expanding customer base, Soyang Europe went on to develop partnerships with both Portuguese PVC and acrylic coated media supplier Endutex in 2007 and German technical textile specialists Aurich in 2010. Today it has a range that encompasses everything from standard short-term materials to its exotic 5-year warrantied G-Floor product.
River of words: Soyang has a product fit for every type of floor graphics application
Andrew Simmons, sales director at Soyang Europe, continues: “G-Floor is great for areas where you get heavy footfall and want to brand what is normally a vacant and dormant visual space—car show rooms are a perfect case in point where demand has flown.
We have seen demand grow significantly across our flooring range though and I fully expect this trend to just keep on building”
“We have seen demand grow significantly across our flooring range though and I fully expect this trend to just keep on building. It has just been about identifying materials that perform perfectly and do not let you down, just looking at G-Floor again, it is the most durable product on the market and we have had tremendous success because of that. The market is now really waking up to the opportunities around branding floor spaces and the impact this can have.”
Soyang asserts that the floor graphics market is growing steadily as marketers are turned on to the benefits of branding vacant spaces
Soyang explains that it is partly the diversity of end-customers that has helped drive growth in the floor graphics sector, with everyone from Bristol Zoo to literary festivals and bars wanting to bring their floor spaces to life.
Simmons concludes: “Products such as our AlumiGraphics are also coming onto the market place that are perfect for their intended use. It’s easy to apply, you don’t need heat at installation and you just need a roller—and when removed it comes off in one piece with no residue.”
Sign7 News caught up with Soyang at Sign and Digital UK 2015
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