Firms across Birmingham, Worcestershire, Warwickshire and Staffordshire can expect a visit from this vibrant vehicle, which will be providing and demonstrating sign-makers’ supplies, from adhesives and tools, to vinyls and inks. Its Creative Guide offers an explanation of all the kit available, in context of how it can be used and what business opportunities it may provide.

Behind the wheel is Richard Collins, former sign-maker and Sign and Digital’s representative, who explains the idea behind the Creative Cruiser: "What Sign and Digital offers is an unbelievably great concept—a one-stop shop for all the supplies you need as a sign-maker. By visiting companies in the Creative Cruiser, we're giving them the chance to get their hands on the materials, which means they can see immediately its use to their day-to-day operations.

"Sign and Digital has a vibrant and colourful take on every aspect of sign and display creation, which carries through its brand, its business resources and its outlook," continues Richard. "For such a creative industry, this approach has been missing from the UK market for some time. I'm glad to have been chosen to help Sign and Digital bring this vitality to British sign-makers and can't wait to meet them in my new role."

Though the tour is based in the Midlands, Sign and Digital is offering all sign and display producers across the UK a visit from the Cruiser, by visiting their website.