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Dunlop sticks with UK POS

In a sizeable deal for the company, top global brand Dunlop has chosen UK POS to provide the signage products to facilitate a major re-brand of its Adhesives division.

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The campaign featured shelf edge barkers which incorporate crossmedia technology to engage customers with the Dunlop brand

“This is a really exciting and important time for the company and it was of huge importance that we worked with the builders’ merchants that supply our products to ensure that we were providing as much help and advice to both staff and customers,” explains Debi Boulton, brand manager at Dunlop Adhesives.

Boulton adds: “The point-of-sale products we used were a big part of this, and by working with UK POS we knew that these would be manufactured to a high quality standard.”

UK POS specified its range of shelf edge leaflet holders and shelf barkers, in order to facilitate the education of shoppers and navigate the repackaged products.


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