Dunlop sticks with UK POS
In a sizeable deal for the company, top global brand Dunlop has chosen UK POS to provide the signage products to facilitate a major re-brand of its Adhesives division.
Friday, 12 Jul 2013 09:53 GMT
The campaign featured shelf edge barkers which incorporate crossmedia technology to engage customers with the Dunlop brand
“This is a really
exciting and important time for the company and it was of huge
importance that we worked with the builders’ merchants that supply
our products to ensure that we were providing as much help and advice
to both staff and customers,” explains Debi Boulton, brand manager
at Dunlop Adhesives.
Boulton adds: “The point-of-sale products we used
were a big part of this, and by working with UK POS we knew that
these would be manufactured to a high quality standard.”
UK POS specified its
range of shelf edge leaflet holders and shelf barkers, in order to
facilitate the education of shoppers and navigate the repackaged
products.