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Wall and Floor Graphics

Among the fastest growing markets in the industry, Rob Fletcher looks at the wall and floor graphics sectors to find out more about the potential growth opportunities for sign-makers

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Drytac has a range of products suitable for both floor and wall graphics jobs

Building for success

While large parts of the industry were hit hard by the Covid-19 pandemic, there were some areas that actually saw growth, amid huge demands for certain types of applications and products.

Two of these areas were floor graphics and window graphics. The spike in demand for floor graphics was driven by social distancing and one-way system markings, while wall graphics saw a rise in demand as people took to interior d├ęcor projects while locked down.

Looking ahead, can we expect these markets to expand and are there still opportunities for growth, both for companies looking to move into the sector for the first time and those businesses that are already established and producing work?

Unique applications

First up is Drytac, which stocks a wide range of films and vinyls suitable for both floor and window graphics. Shaun Holdom, global product manager at Drytac, says what makes floor graphics so unique is that they can be used in almost any environment.