WOO names keynote speaker

OMG MENA’s Elda Choucair will be the day one keynote speaker for WOO’s MENA Regional Forum.

The World Out of Home Organisation (WOO) has named Elda Choucair, chief executive officer of Omnicom Media Group MENA, as the keynote speaker for day one of its first in-person MENA Forum.

The event will take place from February 15^th to 17^th in Dubai and follows WOO’s first post-pandemic in-person Global Congress in Toronto, and APAC Forum in Kuala Lumpur in October 2022.

There will be a full programme of presentations and speakers with topics to cover maintaining out-of-home’s (OOH) advantage in a digital world and driving digital growth in OOH, through audience measurement.

Choucair was previously COO of OMG MENA and has a 15-year history at Omnicom. The industry expert is also vice chair of the Advertising Business Group and a board member of the Interactive Advertising Bureau GCC and the International Advertising UAE Chapter.

WOO president Tom Goddard says: "We are immensely honoured to welcome Elda as a keynote speaker at our first in-person MENA Forum. She is a pioneer in the MENA advertising world, not only dynamically expanding the development of the Omnicom Media Group MENA but also as an active industry figure championing many causes relating to diversity, equality, inclusion, and sustainability.”