Victory’s MD retires amid major leadership reshuffle

Victory Design, a supplier of sign-making, digital printing, personalisation, and vehicle safety marking products, has announced the retirement of managing director Carole Smy, amidst a series of changes to company leadership.

Carole Smy first took the helm as managing director of Victory Design in 2007, overseeing a range of expansions and changes within the company.

Smy, who is due to retire in 2026, will be succeeded by Justin Hines, who currently works as Victory’s sales director. Smy will continue to support the company throughout the coming year on a consultative basis.

Hines began working for Victory Design in 1988, shortly after the company was first founded, rising the ranks from sales advisor to sales director before his recent appointment as the company’s new managing director.

Two further long-standing members are also due to enter new roles within the company, with Zoe Reddish fulfilling the role of finance director and Neil Basford taking on the role of operations director.

Both have been hired with experience in mind, with Reddish having worked in the company’s accounts department since 1999, most recently as accounts manager, and with Basford working for 14 years as Victory’s production and technical manager.

Speaking of the company’s next chapter, Hines says: “The dedication to providing our customers with high quality products for sign-making, digital printing, vehicle wrapping, garment personalisation, and vehicle safety markings remains as always – to deliver what our customers need to the highest standard.

“Our core values of strong relationships with customers and suppliers will take us together into this next chapter in the company’s story.”