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Roland DG has empowered two female skateboarders with personalised skateboards
Roland DG, a global provider of digital printing solutions, has showcased its inkjet print technology by helping to create personalised skateboards.
The company worked with two female skateboarders, Louisa Menke and Raisa Abal, who both create bespoke designs to symbolise what skateboarding means to them.
Menke is a professional skateboarder while Abal is the editor of Dolores Magazine, a platform for female and/or LGBTQ+ skateboarders. The two professionals who are based in Barcelona created deck designs alongside a video series which documented their journeys as female skaters.
The skateboard designs were printed using the TrueVIS VG3-640 large-format printer, created from personalised artwork including hand-painted acrylic canvases and graphic collage art. The original skateboards were made to celebrate creative expression and individuality.
Stephen David, EMEA marketing director at Roland DG, says: “Skateboarding goes far beyond sport; it has its own culture and community that celebrates creativity, expression, and individuality.
“This is very similar to the ethos of Roland DG, we are a company that thrives on pushing creative boundaries through innovation. Using our latest printer within the TrueVIS range, we were able to showcase the true capabilities of our market-leading print technology.”
The TrueVIS VG3-640 is the third generation of the TrueVIS and is made for the sign, graphics, and personalisation markets for a range of applications like signage, banners, vehicle graphics, and stickers.
Speaking about the project, Abal adds: “Working on this campaign has given me the opportunity to chase one of the dreams that every skateboarder in the world has, to design their own board graphic. I wanted to create a design that combined all of the things that matter most to me in my life: family, nature, sisterhood, activism, passion, photography, DIY works, my past, my present, and of course, skateboarding.”
Menke and Abal are using their experiences to advance the role of women in progressive sports like skateboarding, trying to inspire young girls and females into a sport that is already expanding thanks to the likes of social media network TikTok.
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