InkTec Europe expands marketing team

InkTec Europe has officially announced the appointment of Rhys Edwards as its new marketing executive, as part of plans to strengthen its marketing presence, digital engagement, and brand profile across Europe.

The latest addition to the wide-format manufacturer’s team reflects a shift in the company’s marketing direction, which includes a closer alignment between its marketing and sales activity.

Edwards joins InkTec Europe with a degree in marketing and previous experience at companies including business consulting firm, IMSM, and telecom solutions provider, Stream.

In his new role, Edwards will be responsible for boosting InkTec Europe’s marketing activity across digital platforms, building relationships with resellers, partners, and customers, and working closely with the sales team to support the company’s full product offering.

InkTec’s current line-up of solutions includes the JETRIX range of wide-format printers, a range of direct-to-film (DTF) and UV-DTF solutions, and desktop flatbed printers, as well as InkTec’s own range of compatible inks and media.

Commenting on the appointment, Joey Kim, managing director of InkTec Europe, says:

“This is the right time to proactively push the business marketing approach.

“Rhys brings fresh energy, strong digital expertise, and a clear understanding of how modern marketing can support sales and long-term growth. His appointment reflects our commitment to driving InkTec Europe to the next level.”

Edwards adds: “Much of my time will be spent researching and understanding the sector, while bringing my marketing and business skills to help build strong relationships across the industry.

“I’m keen to fully understand the vision of InkTec Europe and explore how I can help the business achieve its goals. I’m very much looking forward to the challenge.”