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An OOH campaign for Pink Floyd’s anniversary edition of ‘Wish You Were Here’ included simulated flames and three-dimensional effects, in a creative transformation of the original album artwork
A recent creative out-of-home (OOH) campaign in London, complete with simulated flames, wowed passersby as part of the anniversary of an iconic classic rock album.
Launched on December 12th, 2025, to coincide with the global release of the 50th-anniversary edition of Pink Floyd’s album, ‘Wish You Were Here’, the OOH campaign saw DIABOLICAL team up with media agency, the7Stars, to deliver a striking takeover at London’s Westminster Bridge.
The album’s iconic artwork, consistent of two men shaking hands while one is on fire, was reimagined across a 96-sheet billboard display, complete with flames designed to look uncannily real at night.
The men in the image were added as ‘cutout’ features that exceed the boundaries of the main billboard, creating a three-dimensional effect.
As DIABOLICAL described it: “The album’s iconic artwork by Pink Floyd was brought to life in flames: two businessmen locked in a handshake, one engulfed in fire, cutting through the darkness of the night.”
Describing the display in more detail, DIABOLICAL adds: “With an execution so uncannily realistic, passersby couldn’t help but stop for a double take – the build looking less like a billboard and more like a real fire burning against the city streets.”
Two further 48-sheet posters flanking the main 96-sheet display notified passersby that the band’s 50th anniversary collection was now available to buy. A similar high-profile billboard was also installed in Los Angeles to mark the global launch of the 50th-anniversary edition.
On December 19th, 2025, the 50th-anniversary reissue of Wish You Were Here officially reached Number 1 on the UK Official Albums Chart, thereby securing the prestigious ‘Christmas Number 1’ spot.
For the original album artwork image, taken in 1975 at Warner Brothers Studios in California, stuntman Danny Rogers actually set himself on fire while shaking hands with fellow stuntman, Ronnie Rondell.
Rogers was dressed in a fireproof suit underneath his business suit, with his head protected by a hood underneath a similarly fireproof wig, and fire-resistant gel applied to his body.
While the first 14 takes were successful, Rondell reportedly suffered minor burns when the wind changed direction on take 15.
DIABOLICAL, a subsidiary of OOH media company BUILDHOLLYWOOD, also spearheaded the 2023 OOH campaign for the 50th anniversary of Pink Floyd’s ‘The Dark Side of the Moon’.
The campaign’s primary signage consisted of digital and static billboards in major locations worldwide, featuring a reimagined version of the album’s ‘prism’ design.
The new graphic was designed as a minimalist distillation of the original iconic artwork, retaining the classic equilateral triangle but with the white beam of light that originally entered the prism replaced by the number 50.
