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Monika Mourao has been announced as the new European sales director for UFABRIK, arriving with 23 years of experience in the industry
Digital textiles manufacturer, UFABRIK, has announced Monika Mourao as its new European sales director.
Mourao arrives at the role with 23 years of experience in the industry, with her most recent role being sales development manager at EFI.
Having begun her career selling banner media and flag textiles for screen printing, Mourao went on to join Gandi Digital, manufacturers of the grand-format AquaJet family of printers. As general manager for Poland at Gandi, she helped introduce 3.2m and 5m wide AquaJet printers and related textiles to the European market.
After Gandi Digital was acquired by Agfa in 2010, Mourao became sales manager in Poland for the Jeti and Anapurna printers, developing relationships with a range of media suppliers and customers across the region.
She established her own distribution business in 2012, 4Printers, which focused on textile printers, consumables, and accessories. 4Printers became the first dealer for Berger textiles in Poland, Czechoslovakia, and the Baltic state.
Speaking about her new role at UFABRIK, Mourao says: “I was looking for a new challenge and there is a huge opportunity in regions like Poland, the Netherlands, and Benelux, where customers are waiting for fresh energy and a solutions-orientated integrated approach. UFABRIK is uniquely positioned to deliver this.”
Robin East, co-founder of UFABRIK, comments: “I have known Monika for a long time. There are not many individuals in this industry that have her depth of knowledge and breadth of experience.
“She has been involved with wide-format digital printing from the beginning, and like us, recognised the inevitable migration towards digital textiles. What makes Monika special is that she's sold both print production equipment and materials. She truly understands the printer technology, plus the challenges and the applications of digital textiles, invaluable when guiding customers in the adoption of new solutions. “
Summing up his opinions on the appointment, East adds: “She brings credibility, trust, and numerous strong relationships that will propel UFABRIK forward. We’re delighted she has joined us at senior board level and also as a shareholder in the business.”
