JS Group serves up pizza-styled project

JS group which includes Jonsigns, The Orange Company, Trade Sign, and HJC Specialist Coatings, has worked with pizza chain Papa John’s to design, manufacture, and install brand-new store designs.

The project came about when Papa John’s decided to rebrand all of its stores to reflect a more minimalistic and bold aesthetic.

JS group has worked with the pizza chain for a number of years and had all the capabilities to produce numerous types of signage and graphics, including various pizza-themed displays.

Digital marketing executive, Jake Lisle, explains: “We created an in-house mock-up Papa John’s store so that we could show Papa Johns the work we’ve been doing and how a store would look in the flesh.

“The mock-up meant we were able to give Papa John’s options for different bits of signage so they could also see any changes that they felt would be beneficial to the endeavor.”

JS group was able to produce projecting, fascia, LED neon, and built-up signs to embrace and demonstrate Papa John’s new branding.

Roll-out projects have become increasingly popular in the wake of the pandemic as businesses and brands look to recreate themselves and fit in with modern clean/minimalistic trends.

This latest project for Papa John’s was undertaken by JS group’s Jonsigns facility in Gateshead, where the mock-store was created.

Lisle adds: “The Papa John’s team over in the States sent us the design work and trusted us to be its chosen supplier of signage for Papa John’s stores throughout the UK. This meant creating fascia, faux-neon, built-up, and vinyl signage which all emphasised a great change in the look of the stores compared to the old ones.” 

Since creating the concept store Lisle says production has been booming and has led to dozens of installations around the UK, being completed daily.

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