CMYK Europe appoints service manager following official launch
CMYK Europe, the new branch of wide-format supplier CMYUK, has announced Konrad Zawieska as its new European service manager, as part of the group’s expansion beyond its home market
Carousel Lights was recently appointed to provide illuminated wayfinding for Young V&A
British signage company, Carousel Lights has recently produced a series of illuminated wayfinding signage for the Young V&A museum in London.
Following a three-year renovation, the Young V&A (formerly V&A Museum of Childhood) was officially re-opened by HRH The Princess of Wales on July 1st, 2023.
Young V&A is a new national museum for 0-14-year-olds and their grownups, and has been designed in collaboration with children, who challenged the museum to create ‘the most joyful museum’.
Carousel Lights had an important part to play in this as it produced wayfinding signage that met all the specific criteria for the museum.
The company’s experience in supplying wayfinding signage to the museum and heritage sector was crucial for this having worked on projects for The Royal Academy, The National Trust, the O2, and hospitality clients such as Malmaison hotels.
Carousel Light’s experience enabled the company to advise the designer on the best technical product to bring the vision to life, and a key factor was to ensure the lighting solution for the V&A signage was an efficient and cost-effective option.
To meet this brief, Carousel used LED neon replica product ‘Neon Ultra’ due to its energy efficient properties, versatility, standard and RGB colour solutions, DMX animation, Pixel programming, and the ability to replicate a number of different fonts and graphic styles.
Designed to be relatable and appeal to children, Carousel Lights says the toilet sign in particular gathered a lot of attention. The sign has pre-programmed DMX controllers wired to the Neon Ultra which was animated to give the appearance of the toilet handle being pushed down and the cistern filling with water and emptying again.
With the animation on loop, the sign provides a functional wayfinding solution but with a fun and playful twist, which was the criteria for the children’s museum.
“As a British brand we were delighted to have been appointed to supply signage to the Young V&A – an iconic British heritage institution,” comments Ben Reynolds, co-founder of Carousel Lights. “Being a museum whose primary target market is children and their adults, it was vital that the signage stood out in a meaningful way, whilst fitting the playful and educational nature of the museum.
“When one of the staff members at the museum told me, ‘we used to be asked where the toilets are all the time, but no one asks now!’, I knew that what we’d supplied was perfect.”
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