Kornit begins rollout of new Atlas MATRIX platform
Following a showcase at FESPA Global Print Expo, Kornit Digital has begun the commercial rollout of its Atlas MATRIX platform, which allows for printing on polyester, blends, and sublimated fabrics
Models printed from a 3D printer took centre stage in an advert for Emmerdale’s 50th anniversary
Mimaki and Hybrid Services, the exclusive UK & Ireland distributor of Mimaki technology, has highlighted the inclusion of its 3D models in a TV advert for ITV’s Emmerdale.
The advertisement played ahead of Emmerdale’s 50th anniversary which aired on October 16th, 2022, and featured a dramatic and deadly storm that hit the fictional village.
3D-printed models produced on the Mimaki 3DUJ-553 were used in the advert which recreated the storm and reflected the drama and intensity of the storyline.
Cheshire-based Europac3D was able to scan and prepare files ready to print before approaching Hybrid to create the final models.
Europac3D operations manager Danielle Kenny, says: “The Mimaki was the only solution available to us to complete the job. We needed full colour output that would stand up to close scrutiny on the nation’s TV screens, and with its ability to print up to 10,000,000 colours, the Mimaki fit the bill perfectly.”
The trailer eventually aired in the weeks before the episode debuted, and showed key characters in emotive poses, “suspended in time” as the storm takes place, with the camera eventually pulling back to reveal the model village made in the form of a giant 50th birthday cake.
Emmerdale is known for its dramatic and thankfully fictional storylines such as the remarkable plane crash that hit the village at the end of 1993.
The technology of the Mimaki 3DUK-553 meant characters could be batch printed in its 500 x 500 x 300mm build area. The UV-curable ink and water-soluble material meant models were able to be dissolved in a water bath without breakages and enough time to clean the products before ITV’s deadline.
“The finished trailer is a really dramatic watch, and the 3D-printed models were really put to the test during the filming,” adds Kenny. “The producers were delighted with the results of the scanning and printing. It was a privilege to be able to contribute to a memorable bit of TV history.”
EMBED - https://youtu.be/JM6QUzpVaqE
If you have any news, email news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.
