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HP has unveiled a range of solutions at the HP Amplify Conference 2025, including a brand new wide-format press and its new Production Hub software
HP has announced a range of new wide-format solutions, which have been unveiled for the first time at the HP Amplify Conference 2025.
The Amplify Conference, which opened today (March 18th) in Nashville, USA, delves into AI's transformative impact on the future of work, employee fulfilment, customer experiences, and company growth.
Attendees gain access to key updates the latest AI-powered technologies showcased in a 40,000sq ft exhibit, with more than 80 solutions on show.
HP is using the event to launch a range of new solutions to market – among these is the HP Latex R530 printer, a compact, all-in-one solution designed to enable rigid and flexible printing.
The R530 aims to simplify rigid printing without the potential space constraints or high investment costs of traditional flatbeds. It features a hybrid design, HP Latex Inks, and HP’s latest Pixel Control technology, designed with ease of use and sustainability in mind.
The press boasts automatic recirculation and printhead cleaning which are designed to reduce maintenance costs, as well as a single-phase power system to enable easier installation in constrained spaces.
Speaking of the R530, Daniel Martinez, global head and general manager of HP Large Format Business, says: “The HP Latex R530 eliminates trade-offs associated with traditional flatbeds as the only all-in-one compact HP Latex printing solution.
“We constantly innovate to equip PSPs with the tools that enable sustainable growth, and this latest addition to our Latex portfolio offers a solution for businesses of all sizes to elevate their operations and scale sustainably.”
Also being unveiled at the HP Amplify Conference is the HP PrintOS Production Hub. The wide-format software, heralded by HP as the ‘first-of-its-kind’, integrates order management capabilities with remote production control. Its platform centralises print operations in real-time, with the aim of significantly reducing errors, streamlining production, and enhancing efficiency.
Rounding up the new releases at the event is an expansion to HP’s Sustainability Amplifier Program. The programme provides support to PSPs of all sizes, offering self-assessment tools, guidance from experts, and detailing best practices to help businesses align with industry sustainability standards.
Additional updates being showcased at HP Amplify 2025 include updated AI-powered vectorisation capabilities of HP’s Build Workspace, a software designed for architectural drawings. New enhancements to HP SitePrint have also been announced, supporting further automation in architectural, engineering, and construction (AEC) workflows.
