CMYK Europe appoints service manager following official launch
CMYK Europe, the new branch of wide-format supplier CMYUK, has announced Konrad Zawieska as its new European service manager, as part of the group’s expansion beyond its home market
Four women have joined as national and international account directors, each having significant previous experience in OOH advertising
Out-of-home (OOH) company, 75Media, has appointed four women to its national team as part of a wider company expansion.
The new hires are joining as national and international account directors and will be responsible for driving growth for clients, creating partnerships, and providing creative solutions for the company’s outdoor campaigns.
Three of the hires will be national account directors, namely Lucy Bendall, Lydia Collins, and Carla Zonfrillo.
Bendall has a reported two decades of experience in the field, most recently spending five years at outdoor advertising company, Clear Channel, where she was part of the Bright Sparks talent development programme.
Speaking of her appointment, Bendall says: “At 75Media I saw an opportunity for me to be a part of something special. Such ambition for growth is exciting and to be at the forefront of this was a key reason I wanted to join.
“The company’s values and mission also really appealed to me, and the fact I felt like my opinions and ideas will be listened to, enabling me to make a difference and be an integral part of things.”
Collins has 16 years of media sales expertise with 12 years spent in the OOH industry. Previous experience includes work at Clear Channel, Worldcom OOH, Alight Media, and Exterion Media, which was purchased by Global Media in 2021.
Zonfrillo has 20 years of experience in radio and OOH advertising. She most recently worked at Global Media, handling both public and private sector clients.
Rounding up the new hires is Holly Watson, who takes on the role of international account director. Watson’s experience includes working at News UK in traditional and digital ad sales, before joining the world of OOH teams at Alight Media, Kinetic, Rapport, and now 75Media.
Speaking of her new role, Watson says: “I absolutely loved the tools and innovation I saw shared across LinkedIn from the 75Media team.
“Its proprietary billboard optioning and booking system (BOB) was something I thought was an absolutely brilliant idea. So, when I saw the opportunity to work with the team in an international role, which has long been my ambition, I knew I couldn’t say no.”
75Media’s BOB system allows potential clients to search for the company’s available billboards through an interactive map. The system comes withs a filter system that allows users to filter the available OOH billboards by categories such as format, town/city, and nearby “points of interest” such as key landmarks and buildings.
75Media, headquartered in Leeds, recently acquired 595 new classic 48-sheet roadside OOH billboards, increasing its total estate to almost 1,200 billboards in total.
Speaking of the new hires, Chris Ball, business director of the 75Media national team, says: “It’s an absolute pleasure to welcome Lucy, Holly, Carla, and Lydia to the team.
“As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal. They’re already proving themselves to be valuable assets to the national team, bringing on board brands such as Holy Moly, For Goodness Shakes, Typhoo Tea, and Shein.”
