Innotech pushes positivity with recent initiatives

Innotech Digital has continued its spirit of positivity and humour throughout April with a fun April Fool’s Day creation and its latest launch, the inaugural Pets in Print Trophy.

The company is printing 100 bandanas to help dogs look their best for the competition which will be giving out the 2024 Pets in Print Trophy at the end of May.

Entrants can request bandanas by emailing sales@innotechdigital.com and then posting pictures of the pet wearing the bandana on either Instagram, LinkedIn, Facebook, or X (formerly Twitter) along with a tag of Innotech Digital, #PetsinPrint, and an explanation as to why the pet deserves to win the title.

Kieran Dallow, marketing manager for Innotech, says: “Following National Pet Day, we wanted to do more to celebrate the role office pets play in keeping the print industry moving.”

Dallow adds: “This is the Pets in Print Trophy, and we aren’t just being alliterative. They might be called dog bandanas, but that doesn’t mean only dogs can wear them. We will absolutely consider all office pets, and we are expecting lots of creativity, particularly if your office pet is a goldfish! Putting a bandana on your office cat is done at your own risk.”

Judges for the competition include pet lovers Jack Gocher from Eye on Display and the Online Print Coach, Colin Sinclair McDermott, who has previously volunteered to help sick animals overseas.

At the start of April Innotech added to its light-hearted image by releasing a fun April Fool’s video detailing a new fake print media titled “the Vistaflex SM500 Social Media”.

The tongue-in-cheek video features Graham Damerell-Hinds as an aspiring social media influencer parodying the use of social media and tying it into print with a collection of puns and gags.