Innotech launches the Big Print Network

Innotech has launched the Big Print Network (TBPN), a new ambassador programme for wide- and superwide-format printers, sign-makers, and display specialists.

The Big Print Network gives carefully selected print businesses a ‘first sight’ of new Innotech products before they reach the wider market. The network also offers exclusive member-only promotions, invitations to VIP events, and Innotech-sponsored open days at its own premises.

Membership for TBPN is free, but each applicant must go through a vetting process to ensure the network provides genuine value to all its members.

Kieran Dallow, head of customer experience and marketing at Innotech, says: "The Big Print Network isn't about how much someone spends with us – it's about finding businesses that are genuinely passionate about what they do and giving them a platform to shout about it.

“We want members to see this as a two-way relationship, and in return we'll back them with greater access to information, events, and offers.”

Upon being selected for TBPN, a welcome pack of branded materials and other merchandise will be sent to each new member. Innotech will implement a digital marketing programme to support new members including a press release to announce them joining.

The network will also connect members to a wider circle of allied suppliers through the ‘Friends of Innotech’ programme, which can offer additional deals and services beyond what Innotech provides directly.

Members of the network will display the TBPN badge on their website, share a minimum of two Innotech-related social posts per month, tag Innotech in projects made with its materials, and provide honest feedback when asked. Membership is reviewed annually.

Dallow adds: "We've got some incredible customers who are real ambassadors for what we do but who have never said so publicly.

“This gives them the framework, the backing, and the community to do that. For newer businesses, it gives them an additional marketing and communications platform to help them grow their company.”