UK print firm renamed as part of major expansion plans

AJD Group will now trade as Just AJD as part of a major rebrand and expansion drive, including major kit purchases and a reshuffle of senior management

Jonathan Pert
October 1, 2025
[Pictured] Andrew Ballington-James, founder of the newly renamed Just AJD

A wide-format printing firm based in Wimborne, formerly known as AJD Group and Just GB Limited, will now trade as Just AJD, as part of a rebrand and expansion drive.

Founded in the late 1990s by Andrew Ballington-James, Just AJD specialises in high-quality, custom-made banners, roller banners, signage, posters, display stands, hoardings, and canvas prints for both the public and private sectors.

The rebrand marks the beginning of a significant growth phase for the business, which will accelerate in 2026 with the installation of a new HP flatbed printer, currently on order from Spain.

As part of the rebrand, Just AJD has also launched a new website, and is also finalising plans for a new mezzanine floor at its Wimborne facility to house the new HP printer.

The addition of the wide-format HP Latex flatbed aims to enhance Just AJD’s environmental credentials.

Manufactured largely from refurbished parts, the new equipment will be more energy-efficient and reliable than previous machines at the site, minimising waste and using solvent-free, water-based inks that are safer for the environment.

Speaking of the rebrand and expansion, Ballington-James says: “We’ve developed a trusted network of preferred supplier relationships over the years. While price is always a factor, our customers value reliability and quality above all else – they need their print delivered on time and to the highest standard.

“Despite the challenging economic climate, we’re in the fortunate position to invest a six-figure sum into our 2026 expansion. We are going to play to our strengths and seek to market our services to more local authorities and NHS Trusts and will also leverage further our existing relationships with the print management companies.”

The company also announced changes to its senior management team as part of the expansion plans, which will be effective towards the end of next year.

Ballington-James will move into the role of executive chairman, with Stephen Russell becoming the new managing director and James Arnold stepping up to the role of production director.

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