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Shell-Clad has launched a new wide-format print company, Expo Display, which provides printed graphics trade printers and community projects
Exhibition display solutions provider, Shell-Clad, has launched a new wide-format print company, Expo Display, which will be presented for the first time at The Sign Show.
Expo Display has been created to provide a white label service for both trade print services and community projects.
During its soft launch in July, Expo Display partnered with advertising and marketing agencies to provide a wide range of printed products, while also getting involved with a number of charitable events.
The charity outreach projects included work for Myton Hospices, an organisation dedicated to providing care and support for people with life-limiting conditions.
Expo Display will be unveiled at The Sign Show, which will take place alongside The Print Show for 2025. The exhibition aims to act as the UK’s “annual dedicated sign expo”, establishing a show focused on signage solutions alongside print.
Karl Oldershaw, group company director for Shell-Clad, says: “We are so excited to officially introduce Expo Display into the exhibition market at The Print Show and The Sign Show.
“This is the perfect forum for us to launch a new company and boost awareness of the already established Shell-Clad brand.”
The companies, which have been enlisted to print and install graphics for other exhibitors and show organisers of The Print Show, will exhibit in tandem at Stand S320 of the event.
The Sign Show takes place from September 23rd to 25th at Hall 3 of the NEC Birmingham. Those wishing to attend this year’s edition of the show can register for free at the following link.
In its announcement about Expo Display, Shell-Clad also reflected on its history, detailing an exhibition signage technique that it invented over 40 years ago.
During the 1980s and 1990s, national suppliers of traditional shell schemes in the UK moved towards a ‘panel and pole’ system of installation for exhibitions which no longer had flat walls.
The new type of shell scheme created challenges when it first entered the market, notably with putting graphics onto the walls. Initially, the accepted method was to print graphics and put them between the poles of the shell scheme.
Unsatisfied with this method and wanting to create a surface area for flat walls to be presented, Shell-Clad developed a method of putting seamless graphics onto shell scheme walls.
This solution, which has a patent exclusively held by Shell-Clad, has increased in popularity in the subsequent years across the UK and Europe.
Since then, Shell-Clad has grown its product range to include a wide range of sustainable exhibition products, expanded into the APAC region, and is now exporting its British-made products to a branch in Singapore, named Shell Tech Asia.
