FESPA reveals new brand identity

FESPA has unveiled a range of new logos and branding, as part of its new corporate vision as a “future-focused” association

Jonathan Pert
June 17, 2025
FESPA’s new branding includes an updated core logo designed to provide a clean and vibrant look

The Federation of European Screen Printers Associations (FESPA) has unveiled a revamp of its branding, which aims to highlight its evolution as an association and what it describes as its “future-focused agenda.”

The refreshed look features fresh logos and an updated font, with focus given to deliver consistency across FESPA’s branded assets and event portfolio. In a statement on the rebrand, FESPA says that the new branding is “clean and vibrant”, and highlights FESPA’s commitment to “facilitating innovation, collaboration, and excellence.”

The branding update coincides with the release of the association’s new corporate vision, detailed in its recently released ‘FESPA Future manifesto’. The manifesto details how FESPA aims to supports its community beyond its global exhibitions, providing predictions on the evolution of its community and highlighting the elements which it will focus on investing in.

FESPA updated all of its logos
The new branding is being rolled out across all FESPA associated events

The new branding is being rolled out across all FESPA platforms including its website, social media channels, member communications, and flagship exhibitions.

Duncan MacOwan, head of marketing and events at FESPA, says: “Our new look is fresh, futuristic, and brings a new level of clarity to how we present ourselves to our global community.

“Importantly, it reinforces our commitment to inspiring and supporting our network as the print landscape continues to evolve.”

FESPA UK Association, the UK arm of FESPA, also announced a branding revamp, revealing a new logo on its social media platforms.

Speaking of the new logo on LinkedIn, FESPA UK Association says: “We’re proud to unveil the new FESPA UK logo as part of our exciting rebrand, a fresh, modern identity that reflects the innovation and energy driving our industry forward.

“Alongside this bold new look, we’re continuing to build on the initiatives that matter most to our members. It’s a new visual identity, but our dedication remains the same. We’re still the same FESPA UK family you know and love, just with a sharper edge.”

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