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Bauer Media Outdoor UK has launched Powerful Posters University, a free course for new entrants into the advertising and media industries which promotes the power of outdoor advertising
Media and advertising organisation, Bauer Media Outdoor UK, has launched a free online course titled Powerful Posters University, which is designed to help people in the early stages of their careers in advertising and media understand what makes great out-of-home (OOH) campaigns memorable and effective.
Powerful Posters University, which has been created primarily for those with less than three years’ industry experience, provides practical guidance through modules covering the foundations of effective OOH advertising.
Topics in the course include the fundamentals of strong poster design, the science behind how brand memories are formed, the importance of inclusive media planning, and how brands can push creative boundaries through standout special build executions.
The course delivers insights from Bauer Media Outdoor experts, with introductions by Ben Hope, marketing director at Bauer Media Outdoor and Dan Dawson, global chief creative officer at the company and co-host of the Behind the Billboard podcast, for which Bauer Media Outdoor serves as the headline sponsor.
Speaking of the new free course, Hope says: “As our industry continues to evolve, it’s important that we invest in the next generation of talent and give them the tools, knowledge, and confidence to create exceptional out-of-home work.
“Powerful Posters University brings together insights and best practices, making them accessible to anyone starting their career. We hope the course inspires emerging talent to think creatively, challenge conventions, and unlock the full potential of the medium."
Powerful Posters University has been developed as part of Bauer Media Outdoor’s wider Powerful Posters educational series, which explores how to master creativity in outdoor advertising. The series includes a range of case studies, analysis, and expert insights all geared towards mastering creativity in outdoor advertising.
Powerful Posters University is now open for free online enrolment. Those wishing to find out more or to enrol can visit the Powerful Posters University website.
