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Astley has launched its sponsorship of a local school with a creative road safety competition, with the winning entry due to be brought to life as a professionally manufactured sign
Gateshead-based signage specialist, Astley, has announced a new sponsorship partnership with local school, Harlow Green Primary School, kicking off its support with a creative road safety competition that has engaged pupils across the school.
As part of the initiative, children were invited to design artwork inspired by road safety themes, aiming to address safe driving and parking around their school.
The overall winning entry by Harlow Green student, Eli, will now be brought to life as a professionally manufactured sign, produced at Astley’s Gateshead factory and installed at the school in February.
Entries were reviewed by Astley’s board, narrowing submissions down to three finalists which the Astley workforce then voted from.
Eli was announced as the overall winner, with students Aria and Esther named as finalists.
On January 14th, Astley visited Harlow Green Primary to present a monetary donation to the school and celebrate the competition winners. The overall winner and two finalists were each awarded book vouchers in recognition of their efforts.
Astley’s support for the school will continue throughout the year, including a second pupil competition planned for April designed to keep children engaged and encourage creativity.
The partnership will also see Astley employees volunteer time at the school as part of the company’s paid volunteer day initiative, supporting the enhancement of key areas at the school including the Special Educational Needs (SEN) department and the school’s ‘Forest School’ outdoor learning space.
Before the end of the academic year, pupils will also be invited to tour Astley’s Gateshead production facility, giving them a behind-the-scenes look at how signage and brand graphics are created and manufactured for major brands.
Astley hopes the partnership will not only enhance the school environment but also give children a memorable opportunity to see how creativity can translate into real-world careers.
Lucy Wright, marketing manager at Astley, says: “We are thrilled to be sponsoring Harlow Green Primary this year, and our workforce have all enjoyed looking through the amazing entries by the talented children for the road safety competition.
“It was a very hard decision by the board to whittle the entries down to the top three, and an even harder vote by our staff for the winner. We are also looking forward to seeing some young faces on the shop floor as well later this year for their visit and hope to inspire some budding sign-makers of the future.”
