Imageco installs new HP Latex to boost output

Wide-format print, signage, and display solutions provider, Imageco, has expanded its portfolio of HP printers with the addition of a new HP Latex 830W.

The Leeds-based printer has worked with HP Latex technology for several years, having already utilised several HP Latex 800W machines.

The new Latex 830W printer was supplied and installed by approved HP partner, Perfect Colours, in June 2025.

The new kit purchase was reportedly made to further enhance Imageco’s production capabilities and environmental credentials. The HP Latex 830W has a reported maximum speed of 36sq m/hr in outdoor mode, on media as wide as 1.63m.

Other features include the ability to process rolls up to a weight of 55kg, as well as a boosted range of colour options through a white ink channel.

As with all HP Latex devices, the printer uses HP Latex water-based inks, which are designed to have far less impact on the environment than other ink types.

Imageco provides a diverse offering to market, supporting clients with output ranging from exhibition graphics and bespoke interior branding to point-of-sale (POS) displays and outdoor campaigns.

Nathan Swinson-Bullough, managing director of Imageco, explains that the machine fits in with the company’s long-term targets, both in terms of production capabilities and its sustainability goals.

Swinson-Bullough adds: “Investing in the HP Latex 830W strengthens our commitment to sustainable print, offering even greater performance while maintaining the environmental standards our clients expect.

“It’s a continuation of a technology partnership that works – both for our production needs and for our environmental goals. We’ve always valued the water-based, low-emission ink system for its vibrant results, ease of use, and excellent sustainability credentials.

Speaking about the diverse applications of Latex solutions, Swinson-Bullough says: “It enables us to deliver high-performance print across a huge range of substrates, while meeting the growing demand for greener solutions in visual communications.

“We produce everything from self-adhesive vinyl to poster paper and backlit film, with the flexibility to handle both large production runs and the smaller, bespoke jobs that make up much of our day-to-day work. HP Latex technology gives us the versatility to deliver high-quality results across this full spectrum.”

HP has released a number of new Latex solutions to market in recent months, including the Latex 730 and 830, which were unveiled at this year’s ISA Sign Expo, and the Latex R530, which was first announced at HP’s Amplify event.

HP will present a range of its wide-format solutions at stand S300 of The Sign Show later this year, after a six-year absence from UK print trade exhibitions.