Global appointed for large UK contract

Media and entertainment group, Global, has won an advertising contract for Network Rail’s roadside outdoor estate, a vast portfolio with advertising sites in city locations around the UK.

Network Rail’s estate is considered the largest roadside contract in the UK with Global awarded exclusive rights to manage the advertising for over 1,400 sites. The sites include digital out-of-home (DOOH) billboards across cities including London, Manchester, Birmingham, Edinburgh, and Leeds.

Global is one of the largest outdoor media owners in UK with over 250,000 sites. Its extensive portfolio is said to reach 95% of the UK population and includes 12 major airports, the London Underground, and 98% of the UK’s bus fleet.

Chris Forrester, director of commercial for outdoor at Global, explains: “We are delighted to have won the contract and look forward to working with Network Rail for another seven years.”

Global also recently announced a ten-year partnership with BT, with the goal of upgrading the UK’s payphones and rolling out digital hubs for local communities.

Hamish Kiernan, commercial director at Network Rail, adds: “We are pleased to continue our relationship with Global for a further seven years. We are looking forward to seeing the ambitious investment plans come to fruition, creating some of the most premium and iconic digital screens across the country.”

Describing the details of the contract further, Kiernan explains: “Any advertising revenue generated across our portfolio is invested back into the railway, which means this partnership will not only deliver engaging content to millions but will also benefit our customers through rail reinvestment.”