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Signs Express’ nationwide network recently came together for its 2026 convention, with the franchise outlining its strategic priorities for the year
Signs Express brought its nationwide network together at the Alton Towers resort on January 16th for its 2026 convention, which aims to celebrate the franchisees of the signage brand and set a direction for the future of the franchise.
42 Signs Express centres took part in the day, with 25 exhibitors supporting the event and more than 150 people attending.
A morning plenary focused on celebrating success across the network, recognising sales growth across multiple centres, promotions within franchise groups, notable sales office performances, and welcoming new franchisees into the Signs Express family.
A key update focused on Signs Express’ evolving brand marketing strategy, with a shift towards a more content-led, brand-driven approach centred on storytelling and video.
This focus reportedly delivered strong results in 2025, including increased visibility and engagement, and a year-on-year uplift of enquiries.
The event also covered the introduction of new rebrand and conversion models, which the franchise has implemented to futureproof its network growth while encouraging collaboration across the network.
Four key strategic priorities for 2026 were also outlined at the convention: expansion through new franchise models, enquiry growth driven by targeted growth campaigns, the use of data-driven insight to support better business decisions, and continued systemisation through the rollout of management system, CoreBridge.
The latter priority refers to a cloud-based business management software used by Signs Express to streamline operations, manage jobs, track orders, and provide client portals for estimates, invoices, and proof approvals.
CoreBridge was highlighted as the network’s single largest investment for the year, with a further twelve centres scheduled to onboard the software by the end of 2026.
The convention also featured three expert-led panel sessions covering laser cutting, sustainability, and outsourcing versus in-house production, with each featuring a mix of industry experts and Signs Express franchisees.
The convention concluded with the Signs Express Gala Dinner and Awards, with prizes handed out recognising excellence in sustainability, design, signage projects, vehicle graphics, supplier partnerships, and individual and team performance.
The event also raised £1,630 for Annabelle’s Challenge, a charitable organisation supporting research and awareness for vascular Ehlers-Danlos syndrome.
