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Printwear & Promotion LIVE! and its new sister show SDUK will take place in February 2024
As recently reported in the industry,Sign & Digital UK (SDUK) is now a part of the Datateam Business Media umbrella, meaning it now works alongside fellow print and display event, Printwear & Promotion LIVE!
The acquisition of the exhibition was long speculated after challenges and alterations to the show over the past few years.
The purchase led to many in the industry thinking about the possible combination of both shows as the two events share many of the same exhibitors and visitors.
It has now been confirmed by the organisers that Printwear & Promotion LIVE and SDUK will run alongside each other in Halls 1 and 2 of the NEC between February 25th and 27th 2024.
Printwear event director Tony Gardner, states: “The co-location will be a first for the UK’s sign, display, and garment decoration markets. There is a real synergy between the two shows with around 1,000 of the 5,000 visitors to Printwear also attending Sign & Digital, and several exhibitors traditionally exhibiting at both shows.
“We are very excited about the opportunity that the co-location creates to enhance the two events. Visitors will have more compelling reasons to attend, with the added benefits that a two-show experience will bring, and exhibitors will benefit from an increased audience across the 2 shows.”
The latest change means that SDUK will change from its original dates of February 27th to 29th and now take place on a Sunday for the first time, hopefully opening up new visitors and buyers for the show.
Gardner adds: “The Sunday at Printwear & Promotion LIVE is always the busiest day, with well over 2,000 visitors regularly in attendance.
“Our 2023 exhibition was our first show since COVID back in our traditional February slot, and following its success, together with the planned co-location, the 2024 show is already well on course to be a bigger event. The majority of the industry’s major suppliers have committed to exhibiting, including the return of a couple of the big names that were absent this year.”
More details and changes will undoubtedly unravel over the next year ahead of registrations opening in Autumn of this year.
It is hoped the new co-running shows will complement one another and lead to more collaborations and bigger/more financially viable exhibitions in the future.
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