Drops in the Ocean programme reopens

Digital out-of-home (DOOH) media owner, Ocean Outdoor, has reopened its annual fundraiser for charities and non-profits to promote their work in combatting climate change, boosting biodiversity, and tackling marine pollution.

As part of the Drops in the Ocean programme, Ocean Outdoor donates 2% of the group’s annual reported UK revenue to environmental charities in the form of advertising value across the company’s network of digital screens.

Six organisations will be chosen as partners of the programme and have until January 25^th, 2024, to apply.

2023 beneficiaries include the Coral Restoration Foundation (CRF) which has been using Ocean screens to promote awareness of its programmes to rebuild and safeguard critical marine habitats.

Other initiatives come from The World Land Trust (WLT) and Media Bounty which created visuals filled with birds, bees, and other animals to showcase the work of the trust.

Dan Bradbury, director of brand communications at The WLT, says: “Amid the climate and biodiversity crises, World Land Trust maintains an unwavering faith in the power of people who care.

“This digital advertising will spur curiosity and hope in observers, raising awareness of WLT’s role in tackling these crises.”

The initiative is open to any organisation and causes that work towards the preservation of habitats, land, and oceans as well as issues like global warming, pollution, and the climate emergency.

In recent years a number of sign businesses and providers of digital and physical advertising have invested more into environmental causes.

Recently sustainable marketing agency, Webmart, a provider of retail, print, and creative services, highlighted its work in creating an eco-site in Grange Wood which now includes an area called ‘Hadrian’s Corner’ in tribute to the loss of the Sycamore Gap tree in Yorkshire.

Speaking back in September, Richard Boon, chief executive officer at Webmart, said: “I’m personally very proud of the ability we have to divert profits for good at Webmart, so here we are with what we can do today to provide some optimism in a time where bad news dominates the news cycle.”

Discussing Drops in the Ocean, Marie Le Hur, Ocean Outdoor UK marketing director, adds: “Every charity partner we have worked with demonstrates that whilst urgent action is underway, they require greater visibility to spread the word and attract wider public support.”

To enter the 2024 programme, click here or email dropsintheocean@oceanoutdoor.com.

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