Aura Brand Solutions to launch new tech at Commercial Vehicle Show
Aura Brand Solutions will return to the Commercial Vehicle Show tomorrow, demonstrating solutions including a new AI-powered vehicle auditing software
Clear Channel’s digital portfolio was used for a unique campaign called “Queering the Map”
Provider of out-of-home (OOH) and digital out-of-home (DOOH) advertising, Clear Channel has collaborated with McCann London on a unique project tied into Pride 2024.
The campaign sees users drop virtual map pins on the Queering the Map platform and transforms them into unique URL domains that document the lived experiences of LGBTQIA+ people.
Jason Jarvis, Creative Agency account director at Clear Channel, says: “Our Pride campaigns have gone from strength to strength over the years and we’re excited to unveil the 2024 OOH campaign that will be running on Clear Channel’s sites across Europe throughout the summer.
“Partnering with McCann London and Queering the Map has brought us one of our best campaigns yet, showcasing the lived experiences of Queer people around the world with the power of OOH. By sharing pins from Queering the Map that are local to the area the campaign is being displayed, we hope to connect with and support the LGBTQ+ people in a thoughtful yet bold way.”
The campaign’s hero launch took place at London Pride and Dublin Pride 2024 and will continue to be displayed across UK and European cities over the summer including unique events in Manchester and Brighton Pride.
Recently Clear Channel has highlighted the importance of diversity and inclusion in advertising campaigns including older age groups, people with disabilities, people from different races and ethnicities, and LGBTQIA+ people.
Statistics shared by Clear Channel show that 40% of people feel they rarely, if ever, see themselves represented in advertising. 68% of people aged 18 to 34 believe brands need to do more when it comes to inclusive advertising.
