Displayce partners with TikTok for ‘Out of Phone’ initiative

Displayce, a technology suite for out-of-home (OOH) advertising, has announced a collaboration with TikTok to implement the social media platform’s ‘Out of Phone’ initiative.

Through the collaboration, which is now active across Europe, Displayce helps bring TikTok campaigns to life beyond mobile screens and into the real world, allowing brands to take popular TikTok videos and display them on physical, real-world screens.

The new partnership enables campaigns to appear on digital out-of-home (DOOH) screens of companies including JCDecaux, Ocean Outdoor, and Bauer Media located in key urban areas and high-traffic zones.

As a specialist in programmatic DOOH, Displayce's involvement focuses on the technical delivery and scaling of TikTok campaigns into the physical world. Displayce is now the primary enabler for the Out of Phone solution across Europe.

Displayce proposes that when used alongside social campaigns, OOH can boost overall effectiveness by up to 20%.

Pablo Fugazza, AdTech partnerships director at Displayce, says: “This collaboration marks a significant step in the evolution of programmatic DOOH. By joining forces with TikTok, we’re bridging two powerful media types – social and outdoor – to deliver measurable, culturally relevant impact for brands at scale across Europe."

Jade Walton, director of business development for new screens, EMEA, at Tik Tok, adds: “The Displayce partnership allows us to bring engaging advertiser branded TikTok content to our community off platform and in the real world.

"We are excited to onboard Displayce to our Out of Phone programme and look forward to building meaningful partnerships together with our clients.”