City Signs reports output boost after HP Latex R530 installation

Worcester signage business, City Signs, has reported a transformation in its print output and flexibility after installing a HP Latex R530 in September

Jonathan Pert
November 10, 2026
City Signs has been able to bring more applications in-house after purchasing the R530

Family-owned signage business, City Signs, has reported a significant increase in production flexibility and workflow efficiency after investing in a HP Latex R530 in September.

Established in 1960 as a traditional signwriting business, City Signs has evolved over more than six decades into a full-service signage and display provider with an offering including vehicle graphics, exhibitions, retail branding, wall graphics, window manifestations, banners, and labels.

To compliment the diversified nature of its offering and customer base, City Signs recently took the decision to enhance its production setup with a new printer.

The Worcester-based company opted for the HP Latex R530, which was purchased from approved HP partner Papergraphics and was installed alongside an existing HP Latex 365.

The R530 is the only compact all-in-one rigid and flexible printer in the HP Latex range, running at a top speed of 24sq m/hr in indoor mode and able to print on boards up to 1.6m wide and 5cm thick.

Darren Wilkins, director of City Signs, says: “The ability to print efficiently on both rigid and flexible materials from one platform was particularly appealing, allowing us to streamline production and improve workflow efficiencies.

“We were also impressed by the machine's sustainability credentials including reduced waste, energy efficiency, and water-based HP Latex inks.”

Since its installation in September, the HP Latex R530 has helped City Signs reduce turnaround times and is also prompting the company to explore new markets.

Wilkins adds: “The R530 opens up new opportunities in retail, exhibitions, point-of-sale (POS), and interior décor. It also enables us to offer a broader range of products in-house, reducing the need for outsourcing and giving our customers greater flexibility.

“The investment supports our long-term growth strategy by increasing productivity, improving sustainability, and expanding the services we can offer.”

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