London to go dark for 20th anniversary of Earth Hour
London advertising landmarks including Piccadilly Lights and BFI IMAX will once again switch off for an hour this weekend to symbolise a moment of global unity for nature restoration
Convergent Print and MediaCo have partnered to create a global standard for OOH and advertising
Out-of-home (OOH) printer MediaCo Group and producers of large-format and digital graphics, Convergent Print Group have worked together to promote how OOH and retail adverts can help purify the air.
The latest collaboration will mean working together to help brands and OOH companies become more eco-friendly by using EnhanceAir Powered by PURETi.
MediaCo and Convergent hope to make the latest solution the global standard in applying air purifying coatings for outdoor advertising.
EnhanceAir is described as a photocatalytic topcoat applied as a clear finish which cleans polluted air without affecting print quality.
Beau Wells, president of Convergent, states: “We are truly excited to partner with MediaCo Group and take the next step to establishing EnhanceAir as a global standard for environmentally conscious advertising.
“This is a global problem that will require global partners joining in many different ways. Over time, we plan to expand this partnership to include other like-minded organisations with the intent of helping our industry play an important role in addressing the problem of air pollution and supporting brands throughout the world who are serious about making a positive impact on the environment.”
EnhanceAir cleans the air when sunlight hits the coating and begins a series of reactions that turn oxygen and humidity into cleaning agents that scrub the air and eliminate pollutants including volatile organic compounds (VOCs) and nitrogen oxide (NOx).
Stephen Arthur, director of MediaCo Group, adds: “EnhanceAir is a significant development for our industry, potentially even a game changer, for brands looking for an innovative way to improve their environmental performance and emission reduction strategies.”
The new environmental solution is aimed at billboards, banners, large signage, and event displays which are all subject to environmental standards and regulations.
MediaCo is now in a position to build on its history as an OOH printer by delivering environmental solutions to sports stadiums, live events, TV and film sets, and exhibitions. Currently, the business operates 24/7 and produces 6-, 48-, and 96-sheet displays along with back-lit and front-lit displays.
If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.
