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OOH agency Talon has added an independent specialist to its expanding group of brands
Global out-of-home (OOH) media agency, Talon, has announced it has acquired independent OOH specialist, Evolve.
Evolve works with a range of brands, agencies, and media owners around world with office in London, Singapore, and New York.
The acquisition was made to continue Talon’s plans to strengthen its global presence and expand Talon International.
Talon has worked to grow its OOH network and create bold campaigns and measurable results. Approaching its tenth anniversary, the latest announcement follows a successful period for the agency which opened new offices in Asia and the Middle East, as well as securing new European investment.
Barry Cupples, group chief executive officer at Talon, says: “This is incredibly exciting for Talon as we welcome the hugely successful Evolve team, strengthening our overseas ambitions as part of Talon International.
“We have been so impressed with the growth of the business and very much see it as a like-minded business with a people-first philosophy and entrepreneurial spirit. The addition of Evolve and its award-winning team offers our clients additional expertise and experience whilst furthering Talon’s ongoing ambition to deliver OOH that is more connected, creative, effective, measurable, and sustainable than ever before.”
Robin Hall, founder, and chief executive officer of Evolve, adds: “It was important for us to align with a company that shares our values. We believe that through the right combination of people, culture, and investment, we can help realise the full benefits of OOH, making it ever more measurable, efficient, and effective.
“It’s such an exciting time in our industry, we’re starting to see the effects of real innovation across creative, planning and measurement. Talon is at the forefront of the OOH evolution with innovative proprietary data-driven tools and technologies that drive ROI and best-in-class creativity. Joining forces gives us the opportunity to extend our technical and creative capabilities to the benefit of all our clients and partners and help to grow the OOH market.”
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