The OOH company has grown its footprint with partnerships in areas like Wrexham and Pembrokeshire
Earlier in the year Dragon Group was formed via the amalgamation of Dragon Signs, Route Media, Colour Studios (based in Bath), and Sportin Wales under one group.
Route Media has continued to expand over the past two years becoming a major supplier of out-of-home (OOH) and digital out-of-home (DOOH) in areas like Cardiff and Newport.
The expansion has seen new installations in the previously mentioned cities as well as in Colwyn Bay, Wrexham, Rhyl, Llandudno, Bangor, and Swansea.
Route’s partnership with a West Wales bus network, which services passengers in Pembrokeshire and Carmarthenshire, means ten vehicles will be installed with streetliner and rear signage that will be visible to around 10 million people a year.
Sales and marketing director at the company, Dean Jones, adds: “To increase our portfolio across Wales is a key strategy for our growth.
“Businesses in particular are seeing just how valuable it is to share their product or service with a captive audience via this high-quality visual medium, and that looks set to continue as we grow even further in the months ahead.”
Route Media has also recently announced a collaboration with media owner iQOOH meaning its clients can take advantage of new DOOH opportunities in Cardiff and Flintshire.
Jones concludes: “This partnership enables us to extend our advertising presence across Wales, providing clients with a broader range of advertising spaces. IQOOH recognised our strong client base in Wales, and we’re pleased to be able to offer their newest sites to our clients.”
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