OOH, signage, and print come together under new group

Three companies have formed together in order to demonstrate the power of print, signage, and out-of-home (OOH) advertising.

Dragon Signs and Route Media, based in Cardiff, Colour Studios currently operating in Bath and sports publication Sportin Wales have come together to form Dragon Group which will be led by managing director Rhys Harrington.

After a period of significant investment, rebranding, and new focuses on sustainability, innovation, and advances in technology the organisation believes it is now in position to offer cutting-edge experience to customers.

The group has also partnered with carbon calculation company CarbonQuota to develop a decarbonisation plan for the business as a whole.

Harrington comments: “This is of huge importance as we move forward. Lowering our carbon footprint is pivotal, and CarbonQuota will help us to identify our output, and that of the supply chain.”

Speaking about the formation of Dragon Group, Harrington says: “There is so much synergy between the businesses that it made sense to bring them together, incorporating the strength of Dragon Signs and Route Media's digital advertising capabilities with the rapidly growing audience of Sportin Wales.

“That coupled with the sustainable vision of Colour Studios reinforces our decision, it is an exciting time to do this, the companies all have strong reputations and as a collective that will only get stronger, especially as we have an incredible team who already worked closely together on a wide range of projects and national contracts.”

Harrington has used this opportunity to thank the group’s loyal customers and promises more exciting plans will be coming in the future.

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