Ocean Outdoor kicks off new partnerships

Out-of-home (OOH) and digital out-of-home (DOOH) supplier Ocean Outdoor has announced a range of partnerships including with charity Pregnant Then Screwed and Premiership Rugby.

The rugby partnership means Ocean is the official OOH supplier until 2025 and will broadcast highlights of club matches in association with BT Sport. Ocean Outdoor will broadcast across its DOOH screens for the next three seasons, starting on March 13^th and 14^th with highlights across screens local to Premiership clubs. 

This latest partnership enhances Ocean’s association with sporting bodies such as the All England Tennis Club, Team GB, Paralympics GB, and the Special Olympics GB.

Premiership Rugby’s chief commercial officer, Mark Brittain comments: “Premiership Rugby has ambitious plans to grow the elite club game in England and this latest partnership will bring our clubs and Gallagher Premiership Rugby to a new audience.  Ocean Outdoor already has several significant partnerships with a number of different sports, so we are delighted to add rugby to the list.

“This season is one of the most exciting in our history with more than six tries a game, so we are excited to see clips of the compelling action from Gallagher Premiership Rugby appearing across the country on Ocean’s sites.”

Ocean head of content and sponsorship Kevin Henry, says: “This partnership builds exposure for Premiership Rugby across the UK’s best outdoor advertising screens and audiences, giving sponsors and advertisers an opportunity to align with top division rugby union action across a range of different packages and formats.”

Recently Ocean Outdoor has used its digital screens, including its full motion screens in London, Leeds, Birmingham, Manchester, and Newcastle for a mix of entertainment, charity, and social movement projects.

Screens in Manchester have been used for EE’s Stay Connected at Night campaign, offering citizens travel information about safe routes home at night.

The project was created by Saatchi & Saatchi London, which won first prize in the brand category of Ocean’s annual Digital Creative Competition 2022.

The creative agency has also recently worked with Ocean and charity Pregnant Then Screwed to launch the A Cry For Help campaign which looks to highlight the current childcare crisis.

A report from Pregnant Then Screwed has revealed that three in four mothers who pay for childcare say it no longer makes financial sense for them to work. With the UK’s childcare costs now in the top three most expensive across the developed world, and one in three parents going into debt to pay for childcare, the charity has created an innovative new OOH and DOOH campaign.

The campaign will use screens to display a message alongside audio of a baby crying, which has been scientifically proven to be impossible for human brains to ignore.

Lauren Fabianski, communications director at Pregnant Then Screwed, says: “Mothers can’t pay to go to work, it doesn’t make any sense, but after years of underfunding from the government and ever-increasing childcare fees the majority of mothers now say that it doesn’t make financial sense for them to work. Childcare providers are desperately underfunded, with more than half saying they operated at a loss in 2022, and on top of this we’re seeing early years workers as staff falling below the poverty line due to low rates of pay.

“The whole sector is on its knees, and it is continuing to collapse around us, meanwhile more and more mothers fall out of the workplace. That’s why we’ve partnered with Saatchi & Saatchi to create our ultimate Cry For Help in an attempt to get the Government to take the childcare crisis seriously ahead of the Spring Statement. This is a cry that they cannot ignore.”  

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