Nova Chrome UK appointed as Mutoh UV reseller 

Nova Chrome UK will expand its Mutoh offering as Graphtec GB appoints the company to supply Mutoh UV direct-to-object printers.

A family-run businesses founded in 1981, Nova Chrome UK first began reselling Mutoh’s water-based printers for sublimation solutions in 2022.

In May 2024, the company installed its first UV flatbed printer, the Mutoh XpertJet 661UF, at its Anglesey warehouse and showroom.

Ryan Connolly, business development manager at Nova Chrome UK, says: “We have always been impressed with the quality of Mutoh printers and when we saw the new UV flatbed machine, we immediately saw the potential.

“As a business, we are always looking to grow and expand our offerings and the Mutoh UV opens up exciting new market potential for us, particularly in the sign trade. I can see customers looking at this printer as a cost-effective solution for delivering a broad range of new applications that are complementary to the services they traditionally offer.”

With the Mutoh UV printer now installed, Connolly says the team is developing a comprehensive marketing plan, which includes trade shows, demonstrations, and other communications as Nova Chrome UK looks to build a solid base of installations across the UK.

Lawrence Hebron, Mutoh product manager for Graphtec GB, adds: “We are delighted to appoint Nova Chrome as a UK reseller for the Mutoh UV products. They are a fantastic company with a solid reputation for delivering quality solutions and professional support.

“We agree that many companies that are already in the product and garment personalisation industry have the necessary skills and contacts to gain new and incremental business with a Mutoh UV direct-to-object printer.”

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