Titchfield Group, a large provider of out-of-home (OOH) advertising services based in the UK and in Europe, has signed a deal with Durst Group for an £8m print spend over the next three years.
The company is a supplier of commercial property build and refurbishment services with a dedicated media services division and a delivery and management business as well as the capability to supply digital LED screens.
Headquartered in Cuffley, Hertfordshire, Titchfield has four other UK operations as well as sites in France, Spain, Italy, and Germany.
Nigel Brunt, founder of Titchfield, says: “Before committing to a partnership with Durst, which is highly regarded and respected in the industry, we did a lot of research. I visited many factories in China and across Europe, crawled all over FESPA, and spent many weeks of trials and demonstrations. I analysed the total cost of ownership and Durst stood out as offering the best solutions for our business, development, and growth.
“Hand on heart, I am a big fan of Durst because I am a big fan of printing. I am also impressed by the advanced software offering, enhancing the total solution. All these reasons made it a compelling choice to partner with Durst Group. It has incredible manufacturing facilities, plus it is the only factory I have ever known that cultivates its own honey and olive oil!”
The first part of the collaboration will involve the installation of two industrial digital production machines at Titchfield’s 100,00sq ft production plant in Cardiff. The installation comprises of the Aleph Laforte 600 Paper printing system which focuses on poster and billboard printing.
The second install will be the Durst P5 350 HSR D4 roll-to-roll LED machine which will be installed in late summer.
Regarding the health of print and the OOH industry, Brunt comments: “Print is not in decline in out-of-home. It’s just evolving. And I know there is significant growth in print for outdoor signage, which is environmentally friendly with the opportunity for direct sales to site owners as well. I am incredibly optimistic about the future. We have an £8m capital investment plan over the next three years on print with Durst.”
Peter Bray, managing director of Durst UK and Ireland, concludes: “We really appreciate the trust placed in Durst Group by Titchfield. We’re looking forward to a strong working relationship with Titichfield as they develop and grow through our market-leading technology.”
If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.