Following the acquisition of Josero in May 2022 the company will be unified within Soyang Europe
Today Soyang Europe has announced it will be unifying operations and strengthening its brand through the renaming of Josero to Soyang Hardware.
As a manufacturer and distributor of digitally printable wide-format and super wide-format media, Soyang Europe’s addition of Josero in May 2022 meant the company was also able to offer wide-format print production hardware.
Josero will be fully integrated into Soyang Europe’s operations with the rollout of its new name and a Soyang Hardware logo from Janurary 1st, 2024.
The company has confirmed hardware offerings will remain unchanged and customers will continue to experience the same level of service and knowledge from the team but now under the umbrella of Soyang Europe.
At this year’s Print Show Soyang/Josero announced it had been appointed as an approved reseller of Vivid Laminating Solutions’ VeloBlade range, demonstrating the company’s continued expansion of hardware and services.
Other brands offered by the business include Fujifilm, Jetrix, Mimaki, Meevo, and Bubblefree.
Mark Mashiter, Soyang Europe Group managing director, explains: “We kept the Josero brand for the past 18 months to help ensure customers of both Soyang Europe and Josero suffered the least amount of disruption after the acquisition.
“Following a smooth transitional period during which both businesses thrived, we have decided to make the move to ensure continued success as a single combined entity.”
Mashiter confirms it was always the intention to bring the Josero business under the Soyang Europe banner in order to make it fully a part of the company.
“Soyang Europe and Josero customers can look forward to the continuation of excellent service under a single, dedicated brand,” adds Mashiter.
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