Innotech Digital integrated with Clarity MIS

Innotech Digital’s wide-format print media and display hardware range is now available for seamless integration into the Clarity Management Information System (MIS).

Through Clarity MIS, users can access information on Innotech products such as pricing and specifications with virtually no setup. This enables customers to plan project costs and workflow management quicker.

Designed for sign-makers and print service providers, Clarity manages all areas of a business and requires users to enter pricing and product details from a range of suppliers to create accurate cost management information.

Users of Clarity have access to their own area of the Clarity website and can download Innotech product information from here and import it directly into the MIS. This means that those who are not already Innotech customers can use the information to compare pricing and product specifications.

Kieran Dallow, group marketing manager for Innotech Digital explains how the company approached Clarity last year to discuss integrating its pricing structures in the software to make it easier for customers to use the pricing in their systems.

“We particularly wanted to work with Clarity because it is one of the main MIS systems for the sign and graphic display market,” he says, adding: “Clarity was very positive and keen to get involved and we have found the whole process very straightforward.”

Sam Yarnall, sales and marketing director for Clarity Software Group, adds: “When Innotech approached us, we could see how this would benefit both our companies and our customers. There is a clear synergy between us because our core markets are sign-makers and printers, and their product information is exactly what our customers need to access from the system.”

Yarnall goes on to say that Innotech’s broad product range and solid supply chain made the company an attractive proposition for Clarity as these are broadly aligned to Clarity’s customers’ day-to-day operations.

“We saw that it would be a huge benefit in terms of speed, simplicity, and accuracy to integrate the Innotech product range and price list into our MIS.”