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The signage company used Innotech media to deliver a pop-up shop in Deansgate, Manchester
Manchester-based signage business, Liberty Signs, has worked with Crafthouse Creations and Shadow Productions to fully dress a Puma pop-up shop at the time of the Manchester Half Marathon.
The pop-up shop was created in just two days in order to support Puma’s sales and marketing activities during the marathon.
In order to support the time-sensitivity and high-profile nature of the project, Liberty used easy to use and remove media products.
Using a selection of Innotech products from the company’s vinyl range, including the VistaMAX3100GAE Greyback Air Escape Vinyl, Liberty was able to cover existing graphics with no show-through and air escapes for quick application.
Will Smith, managing director of Liberty Signs, says: “The initial point of contact was a phone call to discuss a substantial project that required completion in time for the upcoming weekend. This project required printing, manufacturing, and installation of a broad range of graphic applications, all to be handled by our team at Liberty Signs.
“The project required external and internal window graphics, floor graphics, wall coverings and other displays and features, including outdoor flags and a fully decorated treadmill. All in all, there were well over 100 items that needed installing, and we successfully delivered the entire pop-up shop in just a two-day timeframe.”
Liberty only had access to the site on October 12th and 13th, a small-time frame before the marathon which took place on October 15th.
The Manchester Half Marathon or “Manchester Half” is a 13.1-mile challenge that takes place every October which starts and finishes by Old Trafford. The marathon is one of the biggest in the region with over 16,000 runners.
Event partners include Puma, Erdinger beer, Tenzing, Cancer Research UK, and the Alzheimer's Society.
Will Smith concludes: “We love working on projects like this. High profile locations and intense deadlines allow us to showcase what we can do.
“Working with Innotech adds to our ability to deliver for clients because they have such a broad range of excellent products, with fast delivery and great value. The feedback from everyone involved in the project was really positive and this, in turn, could lead to longer-term relationships and more projects from these companies.”
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