Purcell was previously director of DIS and built up a relationship with the club during his time with the business. Just weeks after going it alone with Purcell Branding, Purcell was back working with Wolves and is now the team’s official print partner.
Alongside this, Purcell has been consulting Telford United, based just down the M54 from Wolves, on maximising the club’s commercial advertising revenues, while he is also in talks with Premiership Rugby club Harlequins.
“I think we have an unrivalled knowledge of sport and what it takes to get things done,” says Purcell, who has also worked on boxing events for Anthony Joshua, Floyd Mayweather and Tyson Fury.
“It’s not like the rest of the commercial world. You must react at a minute’s notice as a new deal can be struck, and the new sponsor wants their branding in place for the next match and TV audience. You can’t say ‘that’s not possible’, you must make it happen.
“That single-mindedness and experience is reinforced by a strategic network of our European specialists in print, graphics and installation, meaning we have some of the fastest response times in the industry.”
I think we have an unrivalled knowledge of sport and what it takes to get things done”
While still in its early days, Purcell Branding has ambitious expansion plans to hit £1m turnover in the next 12 months, which will mean recruiting a dedicated installation team.
Purcell goes on to say there is a gap in the sector for a new level of personal service, backed up by the best print, graphics, designs, project managers and installation teams.
“This is what I want Purcell Branding to become known for and we’ve had a great start with the Wolverhampton Wanderers contract that came about after I helped my former company DIS to create a memorable players tunnel that embodied what the club stood for,” Purcell says.
“It’s still my favourite project for many, many reasons. The vision, driven by then club captain Conor Coady, was to make it feel like a den, where you come to meet the pack, with the distinctive gold and black of Wolves dominating the tunnel and creating a menacing tone.
“We did this through the installation of 12 state-of-the-art lightboxes, strong vibrant colours and replacing the ceiling tiles. Importantly, the lighting solution is versatile, which meant we could transform the tunnel into a ‘Three Lions’ one for the recent England game.”
