The campaign, described by the prime minister as the largest since the Second World War, has racked up costs of £100m and has displayed its adverts across TV, billboards and social media.

The news comes after the Brexit deadline has been extended to 31st January due to an agreement reached between prime minister Boris Johnson and the European Union.

Labour leader Jeremy Corbyn has referred to it as "£100m of misspent public money.”

Corbyn asked members of parliament: "How many nurses could have been hired, how many parcels could have been funded at food banks, how many social care packages could have been funded for our elderly?"

"[Boris Johnson] has failed because he has chosen to fail and he now seeks to blame Parliament."

The campaign is also allegedly set to face an investigation from the UK’s parliamentary watchdog due to a lack of faith in its effectiveness.

A report by the National Audit Office published on October 16th also expressed its doubts, reading: “At this late stage and with ongoing uncertainty about the prospect of no deal on 31 October, this may have limited impact.

“There is limited capacity in the market for intermediaries, such as customs agents, to help businesses prepare.”
The prime minster has previously said that the UK would leave the EU by October 31st “do or die”.

Yesterday MPs voted for a general election to take place on December 12th, which according to the BBC could further delay Brexit.

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