German company Onlineprinters GmbH says that advertising at construction sites and properties for sale is one of the most economical marketing tools in large-format outdoor advertising. They feel its impact is often underestimated and it represents an opportunity for eagle eyed sign-makers to increase sales.

They spell out three tips which they say are important. The message should be short and to the point. In terms of design, Christian Würst, chief commercial officer of Onlineprinters, says: “When advertising on large areas, it's important that potential customers can grasp the advertising message at a glance. A few catchy words, the website and the logo are enough for construction fence advertising to create a powerful impact.”

A second idea is to use PVC as it is rugged and stands up to the weather they say. The firm comments: "PVC is both durable and opaque, but this can be a problem in windy conditions. So it's better to opt for permeable mesh fabric to advertise on construction fences and scaffolds."

The firm says it’s not just construction sites that are essentially empty advertising hoardings but other buildings such as sports centres that have lots of passing traffic and large walls that could be covered. Approaching the managers or owners of these buildings is worth the time as the space can often be rented at a relatively low annual fee and you may even get a say in the placement of the sign.

What do you think? Are there more tips that can be taken into account or is the main thing to get hold of the decision maker in charge of the building site and show them some potential ideas? Email your thoughts to harry@linkpublishing.co.uk or call me on Tel: 0117 9805 040 – or follow me on Twitter and join in the debate.

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