BrightSign partners Nexmosphere on retail project
Digital signage media players specialist BrightSign has joined forced with Nexmosphere on a new project aimed at creating new experiences in retail environments.
Thursday, 27 May 2021 08:28 GMT
Retail stores are now open again after a period of closure enforced by Covid-19 restrictions
The partnership will see BrightSign players integrated with Nexmosphere technology as part of an effort to help bring consumers back into shops now that retail has reopened.
The Nexmosphere XT-EF650 AirGesture sensor will be integrated with BrightSign players to register hand swipes, while an AirButton feature will detect when a customer’s hand enters or leaves the sensor’s detection field.
Capacitive sensing technology allows the sensor to be placed behind or below any non-metal surface, meaning consumers will not have to physically touch any surfaces.
BrightSign players will also be integrated with the Nexmosphere XY-240 presence sensor with AirButton functionality, whereby a Time of Flight sensor registers the presence of a customer in front of an installation and their distance from it.
In addition, BrightSign players will be used alongside with Nexmosphere XC-700 controllers featuring LightMark LED control, which allows ambient lighting to be controlled in tune with the digital signage presentation.
Jeff Hastings, chief executive of BrightSign, comments: “Retail faces a brave new world following COVID. We have spent years encouraging customers to interact with touch-screen interfaces, and now we are finding new ways to deliver exciting in-store experiences.
“BrightSign players and Nexmosphere technologies together face today’s challenges head-on with forward-thinking technology that is sure to bring digital displays to life without touch.”
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