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Wall and Floor Graphics

From stunning interior displays to eye-catching graphics, we celebrate some of the best work in the wall and floor graphics markets and take a closer look at the secrets behind these colourful applications

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Print Floor is a floor graphics solution supplied by Soyang Europe

Wonder Walls and Fantastic Floors

If there are two sectors that have experienced significant growth in recent years, it is wall and floor graphics. Both markets bucked wider trends during the pandemic as graphics were installed beneath our feet to guide us safely around supermarkets and people brightened up their homes with images that reminded them of the outdoors while locked inside.

These trends have continued over the past few years as we moved out of the pandemic and into brighter times. Add in the increased use of applications like these as a cost-effective way of marketing to consumers and their popularity only seems set to grow.

With this in mind, SignLink picks out some of the more interesting wall and floor graphics from recent weeks and months, highlighting the technologies and materials companies used to create all manner of impactful graphics.

Increasing Demand

One brand synonymous with this sector is Drytac, which supplies a wide range of materials to clients around the world to support them with wall, floor, and even ceiling graphics. Kieran Blacknall, academy manager at Drytac, says a number of markets within these areas have stood out in recent months in terms of the volume and spread of work available.

“One area in which we continue to see a high level of demand is the retail sector,” Blacknall says, adding: “This is because there is a constant need for regularly updated graphics to help support new product launches, seasonal sales, and other in-store events. This provides our customers with a constant stream of work.

“We also see plenty of work coming from hospitality markets. There is a good variety of work from within this wider sector, ranging from projects in hotels to restaurants and cafes. The added advantage of working with customers in these markets is that there are lots of chains, meaning more locations to produce work for, and the opportunity for repeat work with customers.”

Picking out the markets in which you are likely to receive more work is just one part of the larger equation. Wide-format printers and sign-makers should also consider wider trends shaping the habits of both customers and consumers and ensure they can deliver this type of service to their clients.

Blacknall signals sustainability as a core trend impacting not just wall and floor graphics but a whole host of other markets in the wider industry. Drytac has responded to such trends and demands with the launch of several PVC-free products, one of which comes in the form of Polar PET 170, which saw its popularity spike in 2023 as more clients moved to working with planet-friendly materials.

Polar PET 170 is a scuff- and tear-resistant polyester film for short-term indoor applications where the printed graphics remain visible and vibrant, such as floor graphics. It also has a number of slip ratings and certifications, while the film has a textured, matte finish that Blacknall says makes it perfect for directional notices, retail promotions, POS advertising, and decals.

Also available from Drytac is the collection of SpotOn films, which Blacknall says are suitable for short-term point of sale projects in both retail and hospitality settings. In addition, Drytac offers the ReTac range of polymeric removable vinyl which allows you to create displays that target specific products and areas.

Looking at some of these products in practice, Blacknall picks out a number of examples. First, Ontario-based printing and signage specialist Riverside Print & Signs used ReTac Smooth 150 polymeric PVC film to produce colourful wall graphics for Great Pretenders’ new space in New York City.

All the graphics, which included castle-style wall designs complete with fire-breathing dragons and other mythical beasts, were printed in-house on a Mimaki JV100-160. Graphics were applied to standard flat walls, as well as in and around arch doorways to provide a fully immersive effect for visitors to Great Pretenders, which designs and manufactures dress-up, toys, jewellery, and accessories for children.

Closer to home, print provider Minuteman Press Bath used ReTac Textures Canvas film to produce a wallcovering for a new wardrobe experience in Bath. The ‘Georgrobe’ invited local residents and visitors to view a display of satirical prints about the fashions of the Georgian period, as well as offering them the chance to dress up in historic costumes, wigs, and hats for an authentic experience of life in a bygone era.