Outsmart supports government campaign to promote creative careers

Outsmart, the trade body for the UK out-of-home (OOH) advertising industry, has come out in support of the UK government's ‘Discover! Creative Careers’ campaign.

The Discover! campaign, launched by the UK’s Department for Culture, Media, and Sport, aims to increase awareness, consideration, and uptake of creative careers among young people aged 13 to 17 years old.

The campaign prioritises six regions identified in the government’s recent Industrial Strategy: Greater Manchester, Liverpool City Region, North East of England, West of England, West Midlands, and West Yorkshire.

Discover! has kicked off with a month of awareness-raising activities across England, Wales, and Scotland running until November 30^th.

As part of these activities, a range of Outsmart members have donated digital advertising space in key geographical areas to support the campaign including Alight Media, Bauer Media Outdoor, JCDecaux, Limited Space, Ocean Outdoor, Open Media, Outdo Media, and Smart Outdoor.

Tim Lumb, director of Outsmart Media, says: “Outsmart and the OOH industry are proud to support this important campaign which aims to inspire young people from lower socioeconomic backgrounds into a career in the creative industries.

“By promoting the campaign in public spaces across the North, the message should be more accessible to all communities.”

Sharon Lloyd-Barnes, commercial director of The Advertising Agency, adds: “This campaign is a powerful asset in the drive to increase awareness of the dozens of different roles in advertising and marketing industry – and to tackle some of the perceived barriers to entry.

“We are delighted to support it, via the advertising agencies involved in making the ads to the media companies right across the UK promoting it on their digital screens.”